My name is McKenzie Malanaphy. I’m a senior copywriter and content strategist with 10+ years of experience helping brands thrive. My approach is equal parts art and data, and I’m fluent in many formats, including style guides, b2b content, sales collateral, videos, signage, social, and more.
I kicked off my writing career in 2010 with the launch of my content company, Written Arrow. This early era entailed lots of grassroots research and writing for both B2B and B2C social, blogs, marketing campaigns, and newsletters. In 2013, I shifted from freelance to in-house, honing my craft and strategic chops while helping major companies grow, including:
- JPMorganChase. I currently direct and author content for Chase’s new digital ad business, Chase Media Solutions.
- Mattel. As a senior copywriter for American Girl, I held a dual role executing both brand and retail creative.
- Greenkern. I developed brand strategies and insights content for Volkswagen as a brand consultant for this Beijing-based agency.
- Fiskars. I helped launch hundreds of products across categories at this design-forward consumer packaged goods company.
- Shop HQ. The rapid pace of this digital retailer taught me how to be succinct, persuasive, and quick.
Interested in learning more? Email me at mckenzie@writtenarrow.com
mckenzie malanaphy 