Hello and welcome.


My name’s McKenzie Malanaphy. I’m a copywriter and brand strategist with more than a decade of experience supporting businesses of every size, from household names to scrappy startups. My approach is equal parts art and science, and I’m fluent in many formats, including brand guides, packaging, scripts, retail signage, social content, and more.

I got my start back in 2010 when I launched my company Written Arrow. In the early days, I learned how to write for social media, do grassroots market research, and build websites. Most of all, I discovered how to identify the core of an idea and help it shine.

In addition to my freelance work, I’ve spent many years on in-house creative teams, honing my craft and building strategic chops. Some of the places I’ve worked include:

  • Mattel. As a senior copywriter for American Girl, I held a dual role on the Brand Creative and Retail teams.
  • Greenkern. I developed brand strategies and synthesized research for Volkswagen in China as a brand consultant for this agency based in Beijing.
  • Fiskars. I helped launch hundreds of products across categories at this design-forward consumer packaged goods company.
  • Shop HQ. The rapid pace of this digital retailer taught me how to be succinct, persuasive, and quick.

If you have current copy or brand needs, email me at mckenzie@writtenarrow.com