My name’s McKenzie. I’m a copywriter and brand strategist.
A love of storytelling inspired me to become a writer in 2010. Since then, I’ve worked with a wide variety of brands, from entrepreneurs and consultancies to global corporations. I have experience with packaging, print, digital, retail, and branding. My approach is equal parts strategic and creative, and I enjoy bringing fresh ideas (+fun!) to work.
After graduating with an English degree during the peak of the recession, I got my start as a freelance copywriter and marketer, launching my company Written Arrow. During this time, I learned how to find the core of an idea and make it shine.
A number of years later, I moved in-house as a copywriter for the digital retailer Shop HQ. The rapid pace of eCommerce taught me how to be succinct, persuasive, and quick.
Next came Fiskars, a design-forward consumer packaged goods company. As a senior copywriter, I launched hundreds of products and honed my ability to craft stories, align players, and develop strategy.
Inspired by a growing interest in strategy, I took a role with Greenkern, an international brand consultancy in Beijing. As a brand consultant, I worked for major clients like Volkswagen, consolidating market research, composing presentations, and presenting to a high-ranking external audience.
These days, I’m at Mattel as a senior copywriter for American Girl. I hold a dual role focused on brand creative strategy and retail. I spend most of my time developing omni-channel creative guides for new brands, characters, and campaigns. Then I translate these concepts into reality for the brand’s brick-and-mortar stores.
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